Neander - Experts & Thought Leaders

Neander Motors announces that they have expanded their global distributor network by appointing GY Marine Services LLC., a Doha and Dubai-based supplier of marine propulsion engines, as the exclusive distributor of Neander Motors within the GCC (Gulf Cooperation Council) territory. Established in 2019 as a subsidiary of Gulf Yachts, GY Marine Services LLC offers its services in the Gulf countries, based in Doha, Qatar and Dubai, United Arab Emirates (UAE) with the latest diesel engines in the marine market. Gulf Yachts-owned GY Marine Services LLC Gulf Yachts started GY Marine Services LLC to house pioneer brands of diesel engines The parent company, Gulf Yachts, one of the major yacht companies in the gulf region since its establishment in 2013, is known for being a turnkey, single-source solution to the boating and yachting industry. Continuing their success in the marine industry, Gulf Yachts started GY Marine Services LLC to house pioneer brands of diesel engines, in order to supply the gulf region countries. GY Marine to add Neander Motors’ Dtorque 50 engine GY Marine will add Neander Motors’ Dtorque 50 engine to its offering to customers throughout the GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE). The partnership aims to raise awareness of an already proven product to the commercial marine market across the GCC. The GY Marine sales team has already begun sales outreach to target customers and is receiving engaged interest and positive responses. GY Marine - Neander Motors partnership The partnership with Neander Motors brings a great addition to the GY Marine engines portfolio" Ghassan AlBinali, the Chief Executive Officer (CEO) of GY Marine LLC, comments “The partnership with Neander Motors brings a great addition to the GY Marine engines portfolio, housing the world’s pioneer diesel outboard brands. This cooperation enables us to strengthen our client’s network, by widening the distribution network of the dependable and reliable Neander Dtorque 50 engine.” Neander’s Chief Operating Officer (COO), Joel Reid, comments “I am confident the alliance with Gulf Yachts will create a partnership that allows Neander Motors to increase its presence in the GCC territory. Gulf Yachts will be our exclusive distributor for the whole territory and we will work closely to improve our presence in a strategic market.” Enhancing customer support Joel Reid adds, “There are over 150 units of Dtorque 50 motors in operation throughout the GCC region and with the appointment of Gulf Yachts, we are looking to improve our customer support to all those existing and potential customers.” GY Marine will be exhibiting Neander Motors’ Dtorque 50 engine at ADIPEC 2022, which is taking place in Abu Dhabi, United Arab Emirates (UAE), from 31st October – 3rd November, 2022 and the Abu Dhabi International Boat Show 2022, which is scheduled to take place from 24th November to 27th November, 2022.

Neander Motors has broadened its US distributor network by partnering with Boatswain’s Locker, a supplier of marine propulsion engines to commercial marine customers.  Boatswain’s Locker was established in 1939, operating as one of the original boatyards in Newport Beach, California. Since then, it has shifted location to Costa Mesa and evolved to become a wholesale marine engine distribution and service business.  One-stop-shop solution Boatswain’s Locker will add Neander’s Dtorque 50 engine to its offering to customers throughout Western North America, Hawaii, and Mexico.   As a joined service company, aiming to provide a “one-stop-shop” for its customers, Boatswain’s Locker has a team of marine professionals on hand to provide technical engine servicing and customer support. Short-term goals The partnership aims to raise the awareness of an already proven product in the local market In the short term, the partnership aims to raise the awareness of an already proven product in the local market and from there, make Neander the diesel outboard choice throughout the territory. The Boatswain’s Locker sales team has already begun sales outreach to target customers and has been receiving engaged interest and positive responses.  Delivering marine-powered solutions Lance Henrichsen, Sales Director at Boatswain’s Locker, comments, “We are ecstatic to be joining Neander’s distributor network and to bring the Dtorque 50 engine to the Western US market." "The synergy between our two companies is ideal, and the partnership will help further our goal of providing everything our customers need for their marine-powered solutions. We believe diesel is the future of the outboard industry and that Neander’s high caliber and proven products are the way forward.” Marine professional support Neander’s Global Sales Director, Joel Reid, comments, “Boatswain’s Locker is the first name that comes to mind when thinking of marine professional support on the West Coast of America. I have known and worked with the team for over 7 years and their approach to business and customer support is second to none.” “The business culture aligns perfectly with Neander, with quality and a focus on the customer above all else. I couldn’t think of a better partner for Neander on the West Coast and I can’t wait to work closely with Lance and the whole team in California.”

Communications agency, ADPR, has announced that it has been appointed by Neander Motors AG (Neander), the premium German engines and automotive brand that created the world’s first turbo-diesel outboard engine under 100 horsepower (hp), the Dtorque. ADPR appointed by Neander ADPR has been brought onboard by Neander, in order to help raise the profile of the brand globally, as well as supporting with its full rebranding. Supporting businesses in the marine industry is at the heart of everything we do" The Managing Director at ADPR, Kate O’Sullivan, said “Supporting businesses in the marine industry is at the heart of everything we do, so we are very pleased to announce that we are now working with Neander, at this important time for the brand, as it reaches the next stage of its global growth strategy, revealing a bold new look, as part of its new journey, as an independent engine manufacturer.” Wide expertise in the marine sector Kate O’Sullivan adds, “We look forward to supporting the team, promoting Neander and seeing the company’s success soar.” Joel Reid, the Global Sales Director at Neander, adds, “With unrivalled expertise in the marine sector, ADPR was a natural choice. We look forward to working with the team on our future rebrand and we are confident that with their support we will be able to reach new audiences.” ADPR has strong heritage in the marine industry ADPR was set up over 30 years ago and has a strong heritage within the marine sector. The agency now has a range of clients from the marine, health, well-being, travel, and outdoor sectors, including clients, such as Helly Hansen, Sunsail, The Moorings and Fairline Yachts.