Thetius - Experts & Thought Leaders

Marketing in Maritime, the specialist networking community for marketing and communications professionals in the marine and energy sectors, has appointed an Advisory Board to guide the next phase of its evolution. Featuring pioneering experts from across the maritime and marketing industries, the Advisory Board has been created to provide advice and guidance as Marketing in Maritime expands its event activity and prepares to launch a learning and professional development platform to help marketers at every stage of their career. Advisory Board members The Marketing in Maritime Advisory Board members are: Nick Chubb, Owner & Founder, Thetius Andrew Davis, Digital Marketing & AI Trainer, Talk Dygital Anna Garcia, Director of Communications, WinGD Cathy Hodge, Co-founder & COO, Smart Maritime Network Chris Morley, Director of Maritime & Logistics, Informa Markets Knut Natvig, VP Corporate Communications, Marlink Nicolas Papados, Group Director Marketing & Business Development, Columbia Group Mark Warner, Content & Communications Director, Lloyd’s Register Networking events for marketers Andy Ford, Marketing in Maritime Director, says, "Marketing in Maritime was founded by Wake Media in 2018 to facilitate networking events for marketers and it has always attracted great interest from industry professionals across the globe who often work in isolation or in small teams and seek knowledge and support from their peers." He adds, "It’s now time to take the next step and establish Marketing in Maritime as an educational, as well as community-driven platform and the Advisory Board members will help to steer that aim to a reality." Impactful change across the maritime world Marketing in Maritime’s growth is thanks to the generous support of its strategic partners Nicolas Papados, Group Director Marketing & Business Development at Columbia Group, says, "Joining the Marketing in Maritime Advisory Board is an exciting opportunity to push the boundaries of maritime marketing." He adds, "I’m passionate about using creative strategies to transform how we connect, engage, and shape the future of the industry. Together, we’ll redefine the narrative and drive impactful change across the maritime world." Marketing in Maritime’s growth Marketing in Maritime will have a tradeshow presence for the first time at the upcoming Nor-Shipping exhibition, with a MiMLounge providing a wind-down and networking space for marketers attending the event and an evening reception at Aker Brygge. Marketing in Maritime’s growth is thanks to the generous support of its strategic partners: Bray Leino, Oakwood, Risk4Sea and Bureau Veritas, and a range of sponsors and media partners which include Seatrade Maritime.

Thetius, the globally renowned specialist maritime technology research firm, has partnered with specialist marketing and communications agency - Wake Media to deliver a unique service offering to its clients. The partnership creates an integrated, end-to-end research and communications service built on Thetius’ renowned expertise in market intelligence and Wake Media’s proven track record in powerful multi-channel campaign strategy and execution. Thetius and Wake Media partnership Research options include wide reports and analyses of market and technology trends and innovation David Cocoracchio, Managing Director at Thetius, says, "The maritime industry is at a pivotal moment and the Thetius and Wake Media partnership is intended to equip companies with the information and assets they need to make good decisions." He adds, "With ever-evolving challenges around safety, decarbonisation, technology and economics, we aim to create positive change by providing data-driven insights that can be communicated to the widest possible audience." Deep market intelligence Andy Ford, Managing Director of Wake Media, says, "By blending deep market intelligence with compelling storytelling and world-class execution, this partnership enhances the ability to transform insights into action that resonates with target audiences and drives real engagement."  The partnership is aimed at delivering research commissions of all sizes and scope combined with a tailor-made communications plan to suit all kinds of business and objectives, complete with detailed evaluation when concluded.  Research options include comprehensive reports Research options include comprehensive reports and analyses of market and technology trends and innovation, while the communications services can deliver launch events, media relations and content across the whole marketing mix.

OrbitMI has been named in the Thetius 150 ranking of the most innovative companies in the maritime industry for 2024, recognising the NYC-based software firm’s pioneering role in integrating data technologies to break down barriers to digital transformation.  Maritime intelligence and analytics The provider of maritime intelligence and analytics solutions is listed among the top 50 innovative small and medium enterprises (SMEs) – commercial organisations more than five years old with fewer than 250 employees – as part of the keenly-watched annual rankings compiled by analysts at UK-based research consultancy - Thetius.   "This is a great accolade for us that we see as a significant endorsement of the strong progress we have made in implementing integrated data-driven solutions using advanced AI analytics to reduce costs, boost productivity, and cut emissions in ship operations," says OrbitMI CEO, Ali Riaz.  ‘Significant endorsement’  The Thetius 150 has been selected impartially by the firm’s analysts, without any commercial considerations Ali Riaz adds, "By integrating data from multiple sources into the unified Orbit vessel performance system, we are eliminating data siloes that hinder efficiency, while creating intelligent connected workflows that provide actionable insights to enhance operational decision-making." The Thetius 150 has been selected impartially by the firm’s analysts, without any commercial considerations, from an initial 4000 companies captured in the ThetiusIQ database.   Making an impact on maritime  These were then narrowed down to a shortlist of 1200 that have been particularly active in the last 12 months in developing and deploying new technologies for the maritime industry. Selection of the final 150 organisations was based on the firm’s belief that they 'are having the greatest impact on the industry today'.  Data-driven solutions They were selected based on a scoring system developed by the Thetius team that measures their contribution to the advancement of technology in the industry through market signals tracked by ThetiusIQ, including product announcements, investments, and partnerships.   OrbitMI, founded in 2019 as a spin-off from Stena Bulk, has over the past 12 months forged a strategic partnership with Bureau Veritas to accelerate the development of data-driven solutions, while also enhancing its platform with several significant third-party integrations as part of its ground-breaking mission to advance collaboration, transparency and data-sharing in maritime.  Ongoing integrations  These include the integration of its reporting tool with VeriSTAR Green to share emissions data between regulators and stakeholders, while Veracity by DNV has also been integrated into the Orbit system. These are in addition to existing integrations with software partners including DTN, Dataloy, and Sedna that allow a flow of real-time data from multiple APIs fed into a single user interface.  Data-as-a-Service Earlier summer of 2024, OrbitMI announced the launch of a Data-as-a-Service for the dry bulk sector Earlier summer of 2024, OrbitMI announced the launch of a Data-as-a-Service for the dry bulk sector, providing data on vessel characteristics to optimise technology stacks and improve performance.  Furthermore, the company has upgraded its reporting tool Orbit Reporter to simplify noon and event reporting by automating data collection, validation, and sharing with stakeholders.  Decarbonisation adoption Ali Riaz continues, "For innovation to make sense, it is essential that new technology is developed in line with the needs of the end-user to make it accessible and easy to adopt." He further said, "This can spur implementation of data-driven solutions and thereby accelerate the digital transformation of the industry to facilitate decarbonisation."