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At Mersey Maritime, they are proud to share The Danny’s Maritime Heritage, Maritime Futures Campaign – a transformative initiative that celebrates the region’s rich maritime history whilst creating exciting opportunities for education and community engagement.

This innovative campaign is about more than preserving the past; it’s about inspiring the future.

Maritime innovation

The Danny, or the Daniel Adamson, is a beautifully restored 1903 steamship that serves as a living link to the golden age of British engineering and maritime innovation.

Once a vessel for industrialists and dignitaries, she now provides an extraordinary platform for storytelling, education, and community connection, offering a unique way to engage with the region’s maritime identity.

Support the MHMF 20/20 Campaign

Funds raised will directly support educational outreach programs with schools

The Maritime Heritage, Maritime Futures (MHMF) 20/20 Campaign aims to raise £20,000 with the help of 20 local businesses pledging £1,000 each. 

Funds raised will directly support educational outreach programs with schools, colleges, and universities, engaging young people with maritime history, skills, and career pathways.

Why the business should get involved

Becoming a campaign supporter is an opportunity to showcase the commitment to education, sustainability, and heritage preservation. It’s also a chance to align the business with a campaign that’s making a tangible difference in the community.

Benefits for supporters include:

  • Featuring the company logo on Danny’s website
  • Special recognition in campaign materials and brochures
  • Maritime Heritage, Maritime Futures Partnership Badge for use on sponsor websites and signatures
  • Invitation to future MHMF events hosted by The Danny
  • Two complimentary tickets for a cruise of choice

The impact so far:

Since beginning the journey to connect with the community and young people, previous support has allowed The Danny to make a real difference. This includes:

  • Over 210 young people from colleges, youth groups, and alternative education settings have engaged with The Danny, learning valuable skills and history.
  • 330 children and their families have enjoyed Danny’s family activity days, STEM events, and cruises - sparking curiosity and joy.
  • Danny has inspired 1,500 older adults through talks to U3A and other local activity groups, enriching their knowledge and sense of community.
  • Danny has hosted 30 open days with free tours of the vessel, offering everyone the chance to explore and learn.

Maritime heritage

This is the opportunity to champion the Liverpool City Region’s maritime legacy whilst contributing to a sustainable future for the sector.

To learn more about the campaign or to pledge support, visit The Danny’s website or get in touch with them at Mersey Maritime. Together, they can ensure that their maritime heritage continues to inspire and empower future generations.

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