Norwegian Cruise Line Holdings Ltd. has announced a new leadership structure to execute on its multibillion-dollar fleet expansion for its ultra-premium and luxury cruise brands.
Jason Montague has been appointed Chief Luxury Officer for NCLH, effective February 17, 2025, overseeing both Regent Seven Seas Cruises and Oceania Cruises, capitalising on his extensive industry expertise and strong track record previously pioneering these brands.
This appointment underscores NCLH’s focus on its Charting the Course strategy, which includes adding five new builds to its upscale brands’ fleets and plans to refurbish nearly all their existing vessels.
Next phase of growth
"With over 20 years of expertise in luxury hospitality and a strong track record of driving excellence, Jason brings exceptional strategic expertise to our company and to our executive team," said Harry Sommer, President and CEO at Norwegian Cruise Line Holdings.
He adds, "Having already led Oceania Cruises and Regent Seven Seas Cruises in the past, Jason is uniquely positioned to shape their future. His unwavering passion for these brands, coupled with his financial acumen, alignment with our corporate culture and strong focus on executing our Charting the Course strategy, make him the ideal pioneer for this next phase of growth. Jason is ready to hit the ground running from day one, and I am confident his leadership will propel our brands forward, setting new standards in upscale travel."
NCLH’s bold vision
For Oceania Cruises, the brand is expecting three new builds through 2029, starting with Allura later this year
To advance NCLH’s bold vision for the future, the company plans to substantially increase its presence and positioning in the ultra-premium and luxury markets. Over the next five years, NCLH will execute its previously announced multibillion-dollar investment in its upscale brands as it pursues continued leadership in this market.
For Oceania Cruises, the brand is expecting three new builds through 2029, starting with Allura later this year. Additionally, the brands’ ships Marina and Riviera will be refurbished in 2026 and 2027, respectively.
Regent Seven Seas Cruises
For Regent Seven Seas Cruises, two new vessels will be added through 2029, in addition to planned enhancements to Seven Seas Mariner and Seven Seas Voyager in 2025 and 2026, respectively.
"I am deeply honoured to once again lead Regent Seven Seas Cruises and collaborate with Frank in pioneering Oceania Cruises," said Jason Montague, incoming Chief Luxury Officer at Norwegian Cruise Line Holdings.
New standards
Jason Montague added: "This is an exciting time for these two award-winning brands, as we are ready to execute on our commitment to delivering sophisticated mid-sized, upscale and luxurious ships with elegant designs and state-of-the-art offerings."
He continues, "Also, the passion and exceptional talent of team members across each brand, both shoreside and shipside, are a true inspiration. I am confident we will set new standards and create unforgettable experiences for our guests."
Prior roles of Jason Montague
Before this appointment, Jason Montague served as a Special Advisor to NCLH for two years
Before this appointment, Jason Montague served as a Special Advisor to NCLH for two years, after pioneering the Regent Seven Seas Cruises brand as President and Chief Executive Officer until 2022.
Before that, he served as President and Chief Operating Officer for both the Oceania Cruises and Regent Seven Seas Cruises brands, where he successfully oversaw the launch of Sirena for Oceania Cruises and the Seven Seas Explorer for Regent Seven Seas Cruises.
Jason Montague's educational background
Before NCLH’s acquisition of Prestige, Jason Montague was Chief Financial Officer and Executive Vice President at Prestige, where he played a key role in launching Oceania Cruises, overseeing the purchase of its initial R-class vessels, securing an investment from Apollo Global Management, and acquiring Regent Seven Seas Cruises.
He also led the financing and delivery of Oceania Cruises’ new ships, Marina and Riviera. Prior to that, he served as Oceania Cruises’ VP & Treasurer and SVP of Finance. Earlier, he ran a consulting practice focused on strategic planning for SMEs and was VP of Finance at Alton Entertainment Corporation. Montague holds a B.B.A. in Accounting from the University of Miami.
Andrea DeMarco’s leadership
To provide transition support, Andrea DeMarco, President of Regent Seven Seas Cruises, will remain in her role through March 4, 2025. DeMarco’s leadership has been instrumental in the success of Regent Seven Seas Cruises over the last few years.
"We are grateful to Andrea for her more than a decade of contribution to the company and for setting the foundation for Regent Seven Seas Cruises’ continued growth and success. We wish her the very best in her next chapter," said Harry Sommer, President and CEO at Norwegian Cruise Line Holdings.
