One of the largest fashion and design groups in the world, H&M Group, has chosen Maersk ECO Delivery to reduce the company’s carbon footprint in transportation. The initiative uses sustainable biofuel to power selected Maersk-vessels and helps H&M to make progress towards its ambitious sustainability goals.

H&M Group pushes for sustainability

With more than 5,000 stores worldwide and an extensive online presence, H&M Group is in a unique position to make a substantial difference, with regards to sustainability.

Mats Samuelsson, the Senior Vice President, Global Logistics at H&M Group, said “We are very much aware of our responsibility to prioritise sustainability and to explore every viable opportunity, to cut our carbon footprint. We have supported Maersk ECO Delivery from the beginning, as the service has the potential to make a substantial part of our supply chain carbon-neutral.

Maersk ECO Delivery solution

Maersk ECO Delivery ensures that sustainable biofuel from waste sources is used to power selected vessels

Maersk ECO Delivery ensures that sustainable biofuel from waste sources, such as wasted cooking oil for instance, is used to power selected vessels. The initiative is assessed by the RSB Secretariat (Roundtable of Sustainable Biomaterials) and is based on the requirements of the RSB standard.

Mats Samuelsson adds, “It is important to us that Maersk has worked with RSB to build a system that enables us to ‘follow’ the fuel from source to ship. And further that we can stand up for the service as being sustainable.”

Sustainability, logistics and supply chain management

H&M Group has the ambition to become climate positive by 2040. To reach the goal, H&M wants to cooperate with all the company's partners in the supply chain.

Mats Samuelsson further stated, “Maersk ECO Delivery has shown promising results in reducing the emissions from ocean shipping and we expect much from the initiative. At H&M Group, sustainability, logistics and supply chain management goes hand-in-hand. We have high goals and we demand much of our service partners in logistics. Also, our customers expect us to make a real and substantial effort to prioritise sustainability.

H&M and Maersk: Partners in sustainability

Maersk ECO Delivery is just one of several sustainability-oriented projects where H&M Group and Maersk collaborate. Both companies are members of the Clean Cargo initiative – a business-to-business initiative constituted by major cargo carriers and their customers, who are dedicated to sustainability performance improvement in container transportation.

Mats Samuelsson adds, “Partnerships are of the essence, when exploring sustainable solutions for the future and no company can do it alone. Our cooperation with Maersk enables us to pool our resources and reduce our respective carbon footprints much more efficiently.

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