The customer, Global Shippers Association (GSA), is one of the world’s renowned retailers, with over 11,500 stores, located across 27 countries. They employ more than 2.2 million associates, around the world and 1.5 million of those associates in the US alone.
The COVID-19 situation required GSA to transport personal protective equipment (PPE) urgently, without damaging the quality of the cargo.
Exporting PPE cargo quickly
The customer, Global Shippers Association (GSA), had to export PPE cargo from China to the US market quickly. The lead time of the order had to be substantially shortened to meet growing demand during the pandemic.
The customer had to establish new processes to move their cargo. However, due to the volatile changes in PPE trade rules from local authorities, they struggled to make fast decisions. The customer was also exposed to compliance risks, from working with less experienced logistics suppliers.
A.P. Moller – Maersk’s logistics solution
A.P. Moller - Maersk’s local logistics experts proactively coordinated with local authorities
A.P. Moller - Maersk’s local logistics experts proactively coordinated with local authorities, to provide the customer with the latest updates on regulations and suggested the best solutions. With Maersk’s comprehensive logistics capability, including ocean, air, supply chain management, CHB, and trucking, the company executed the transportation and documentation of PPE cargo, under low costs and high compliance standards.
Maersk also collaborated with multi-tier suppliers and stakeholders, in order to provide the customer with smooth payment, delivery, and customs processes.
Supply Chain Management solution
With Maersk’s Supply Chain Management solution, the customer could manage the situation and deliver the required cargo on time. They provided the customer with some significant advantages, such as:
- The lead time on emergent PPE shipments was reduced to 30+ days from 90+ days, on regular cargo
- Offered solutions with a bundle of Maersk products that are able to provide the customer with tangible logistics savings
- The customer experienced zero compliance issues from shipments, at both origin and destination
Flexibility to shape retail supply chain
Maersk’s integrated approach to ocean and logistics services provided the customer a unique advantage - the ability to tailor logistics solutions according to your business requirements. It includes the expertise to handle the entire supply chain end-to-end, along with every disruption if needed.
