Wrist offers fresh Norwegian water in recyclable packaging to customers in Northern Europe, aiming towards expanding the assortment with more and more green alternatives.
It is still in the early phase of the sustainability journey, but offer their customers an alternative option to plastic bottles, when sourcing fresh water for those at sea. With recyclable water cartons, made of paper from FSC-certified forests and plant-based polymers from Bonsucro-certified sugar cane, Wrist aims to help reduce the amount of plastic in the oceans.
FSC-certified paper
FSC is the pioneer of forest certification with more than 25 years of experience in sustainable forest management
The water cartons are made from FSC-certified paper, meaning it has been responsibly harvested. The Forest Stewardship Council (FSC) is the pioneer of forest certification with more than 25 years of experience in sustainable forest management.
According to FSC, the demand for forest-derived products is highly increasing. Thus, sustainably managing the forests is necessary to combat climate change as the trees help ensure carbon retention.
The water carton is made from Swedish wood, where the FSC national standards include specific guidelines set within strict criteria to minimise the environmental impact.
Bonsucro-certified sugar cane caps
The caps are made of plant-based polymers from Bonsucro-certified sugar cane, responsibly farmed in the center-south region of Brazil, far away from the Amazon rainforest. Bonsucro is a global multi-stakeholder non-profit organisation with more than 15 years of experience promoting sustainable sugar cane production, processing, and trade around the world.
The sugar canes regrow fully every year, and they absorb CO2 from the air as they grow, giving them a significantly lower footprint than plastic caps.