12 Mar 2020
An FMCG brand was expanding its business from Europe & Asia into America. However, this came with major challenges of long supply chain lead times and inefficiencies in re-export shipment routing.

Because the transportation was far from optimised, the customer had trouble importing and storing shipments for the pick and pack process, which was required by the outbound order.

Distribution centre

Maersk's team identified the problem and devised a solution to open export distribution centre in Thailand

Maersk's team of experts with years of transport optimisation experience quickly identified the problem and devised a solution.

Maersk recommends an export distribution centre in Thailand where the customer could rack storage, sort cargo, scan, handle inbound and outbound logistics, along with other capabilities all within the bounds of a Free Trade Zone.

Reduced costs

The first savings were realised soon after the first containers were shipped from the new export distribution centre to the US. This amounted to USD 120 million per year in cost and roughly 25 days in lead-time.

Additionally, the dedicated support went a long way, by instantly putting customers at ease. In their own words, “During the years I have worked in the manufacturing industry, my colleagues have often said that a key difference between an ordinary organisation and an excellent organisation is the ability for its people to excite and delight their customers. It is a privilege to work with Maersk who, without any doubt, achieves Excellent Organisation’ status,” Client Operation Manager.