Set technology
Once HUUB's technology is embedded into Maersk’s existing solutions, customers will get fully integrated Maersk e-commerce Logistics products with modern highly user-friendly customer and partner interfaces. Furthermore, Maersk customers will have a single source of truth for stock visibility.
"Since day one, HUUB has had two main purposes: disruption and scale. Disruption to have the capacity – and courage - to say that a multi-billion dollar industry needs a digital revolution and to envision and create a revolutionary supply chain platform and ecosystem."
Maersk is the scale enabler that will allow HUUB platform to serve customers and lead the e-commerce logistics market
"In addition, there is the scale that allows disruption to occur, feeding it with the volumes that can make a difference. For HUUB, this joint path that now starts with Maersk represents both. Firstly, the validation of our disruptive vision and product. And secondly, Maersk is the scale enabler that will allow our platform to serve amazing customers and lead the eCommerce logistics market," said Tiago Paiva HUUB CEO.
Collaboration with start-ups
Maersk Growth, the corporate venture arm of A.P. Moller - Maersk., first engaged with HUUB in May 2019 as they believe collaboration with start-ups is an important lever for innovation.
With this acquisition by Maersk, Maersk Growth as well as the rest of the investors are exiting the company.
Other acquisitions
To strengthen its integrated logistics offering, Maersk set out two and a half years ago on an M&A journey, first acquiring Vandegrift, a customs broker, acquiring Performance Team, a warehousing and distribution specialist and, KGH a Customs Services. In earlier August 2021, Maersk expanded its e-commerce footprint by announcing the acquisition of Visible MSC and its intention to acquire Europe B2C.
HUUB is the third acquisition within E-commerce Logistics, underlining that this is a new and important strategic focus area towards delivering integrated logistics to customers.